The Relative Impact Of Competitiveness Factors and Destination Equity On Tourist’s Loyalty In Koh Chang, Thailand

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DC Field	Value	Language
dc.contributor.author	Mechinda, Panisa
dc.contributor.author	Serirat, Sirivan
dc.contributor.author	Popijit, Nongluck
dc.contributor.author	Lertwannawit, Aurathai
dc.date.accessioned	2011-09-08T04:21:57Z
dc.date.accessioned	2020-09-24T07:36:06Z	-
dc.date.available	2011-09-08T04:21:57Z
dc.date.available	2020-09-24T07:36:06Z	-
dc.date.issued	2010
dc.identifier.citation	International Business and Economics Research, vol. 9, no. 10, (October)	en_US
dc.identifier.uri	http://www.repository.rmutt.ac.th/dspace/handle/123456789/115	-
dc.description.abstract	The purpose of this study is to investigate the relative impact of competitiveness factors and destination equity on tourist’s loyalty toward Koh Chang (Chang Island) one of the famous tourist destination in Thailand). Multiple regression analysis indicated that attitudinal loyalty was mainly driven by destination equity (destination image and destination awareness). The competitiveness factors that significantly influence domestic tourists are (1) location of destination, (2) quality of service and (3) natural resources while the competitiveness factor that influence international tourists is natural resources.	en_US
dc.language.iso	en	en_US
dc.subject	Koh Chang, tourist	en_US
dc.title	The Relative Impact Of Competitiveness Factors and Destination Equity On Tourist’s Loyalty In Koh Chang, Thailand	en_US
dc.type	Other	en_US
Appears in Collections:	บทความ (Article - BUS)

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