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คณะบริหารธุรกิจ (Faculty of Business Administration)
การค้นคว้าอิสระ (Independent Study - BUS)
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โครงงาน (Project - BUS)
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2016
The effect of attitude toward green, subjective norms, perceived behavioral control, and perceived value on behavioral intention and willingness to pay more for Thai green hotels
Napan Sinthusiri
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Attitude toward green
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Consumer response to green hotels
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Green hotels -- In Thailand