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dc.contributor.authorYumie HONG, Youngin KIM
dc.descriptionACA2013Thanyaburi: Blooming Color for Life December 11-14, 2013en_US
dc.description.abstractWith rapid socio-cultural changes, there is a great emphasis on integration. Once specialized and segmented fields have now become integrated and collaborative. There are no exceptions to fashion industry. We did a case study on creations of Giorgio Armani. The purpose of this study is to define Armani's brands' colour identity by observing colour applications of his designs, and to compare colour combinations applied. We collected photos of Armani's designs, extracted colours from these photos and made colour combinations. The result of this study is that Armani used coherent colours to show his unique look; he used brown as main colour, black and beige as sub colours and red as point colour. It also shows that the tones of colour differ according to the concept of the product. In this study, we noticed that fashion designers use colours to show its brand identity. This study proposes a new color application method for designers working in collaboration.en_US
dc.publisherRajamangala University of Technology Thanyaburi Faculty of Mass Communication Technologyen_US
dc.subjectfashion designeren_US
dc.subjectcolor identityen_US
dc.subjectcolor applicationen_US
dc.subjectintegrative thinkingen_US
dc.titleAnalysis on fashion designers’ color identity in collaboration - a case study of giorgio armanien_US
Appears in Collections:ประชุมวิชาการ (Proceedings - MCT)

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