รูปแบบการพัฒนาผลิตภัณฑ์ชุมชนบางหัวเสือ จังหวัดสมุทรปราการ ตามแนวคิดพระราชดำริเศรษฐกิจพอเพียง

Abstract

This research is qualitative and quantitative research including methods of participatory action research (PAR). The purposes of the present research were to study on an approach of promotion and product development follow up the self-sufficiency economy philosophy, and building carrying capacity for product development and transfer technology to the community for increase product variety and create high-value products by using local raw materials. The samples used in this research were citizens, a group of members of Banghuosueo community enterprise and committee of Forest Conservation Project: creating the 84 Sufficiency Sub-districts. The research tools used consisted of documents, interviews and observation form, a satisfaction survey, small group discussion, the community forum and technology transfer workshops on community enterprise. The results showed that the Product development requirements of the community divided into three groups such as the first group was packaging group: the Betel tea, Thai herb balls, Star fruit soap and Asian pigeon wings flower juice. The second group was product group: Thai herb body massages balm and the third group was media for public relations group: logo design for public relations as a tiger’s head symbol. The satisfactions of product development in all six kinds showed that Thai herb balls, Star fruit soap, Thai herb body massage balm and logo design were highly satisfied while the Betel tea and Asian pigeon wings flower juice were highest level. The results of criticism meeting on community development approach found that the participants of the meeting to vote on the possibility of bringing further development to produce packaging were the Betel tea package, ready to drink Asian pigeon wings flower juice package and Thai herb balls package. Moreover, community members were demanding training products Thai herb body massage balm to be used in Banghuosueo massage healthcare enterprises because to reduce the cost of buying a massage balm by using locally available raw materials and can be sold to customers who use the service as well. Furthermore, they can apply the knowledge gained to be a guest speaker for Non-formal education, distributed to other communities of interest. The sharing between communities and create a network for sustainability.

This research is qualitative and quantitative research including methods of participatory action research (PAR). The purposes of the present research were to study on an approach of promotion and product development follow up the self-sufficiency economy philosophy, and building carrying capacity for product development and transfer technology to the community for increase product variety and create high-value products by using local raw materials. The samples used in this research were citizens, a group of members of Banghuosueo community enterprise and committee of Forest Conservation Project: creating the 84 Sufficiency Sub-districts. The research tools used consisted of documents, interviews and observation form, a satisfaction survey, small group discussion, the community forum and technology transfer workshops on community enterprise. The results showed that the Product development requirements of the community divided into three groups such as the first group was packaging group: the Betel tea, Thai herb balls, Star fruit soap and Asian pigeon wings flower juice. The second group was product group: Thai herb body massages balm and the third group was media for public relations group: logo design for public relations as a tiger’s head symbol. The satisfactions of product development in all six kinds showed that Thai herb balls, Star fruit soap, Thai herb body massage balm and logo design were highly satisfied while the Betel tea and Asian pigeon wings flower juice were highest level. The results of criticism meeting on community development approach found that the participants of the meeting to vote on the possibility of bringing further development to produce packaging were the Betel tea package, ready to drink Asian pigeon wings flower juice package and Thai herb balls package. Moreover, community members were demanding training products Thai herb body massage balm to be used in Banghuosueo massage healthcare enterprises because to reduce the cost of buying a massage balm by using locally available raw materials and can be sold to customers who use the service as well. Furthermore, they can apply the knowledge gained to be a guest speaker for Non-formal education, distributed to other communities of interest. The sharing between communities and create a network for sustainability.