Factors Affecting Consumers' Purchase Intention Of New Energy Vehicles

Abstract

This independent study aimed to investigate: 1) the factors affecting people's willingness to buy new energy vehicles, 2) which of the factors highly affect people's willingness to buy new energy vehicles, 3) the development status and existing defects of new energy vehicles, and 4) whether the factors influencing people's purchase of new energy vehicles can be attributed to the inherent prejudice of consumers for the new energy vehicles or the defects of the new energy vehicles. The population of this study consisted of people who are willing to buy new energy vehicles, and the sample group, selected by purposive sampling, included 420 potential consumers. The research tool used to collect data was a questionnaire. Data were analyzed using frequency, percentage, standard deviation, and simple regression analysis. The study results revealed that demographic factors consisting of gender, monthly income, educational achievement, and age have no significant impact on the purchase intention; and the high cost-performance of new energy vehicles, high-quality new energy vehicle brands, consumers' attitudes towards protecting the environment, consumers 'good experience of driving, and government incentive policies, all had significant impacts on the purchase intention.